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Salisbury, N.C.-based Cheerwine announces the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.
Skrewball Whiskey teams up with Yung Gravy ahead of holiday season
Designed not just for basting turkey, the set is designed to share shots and the peanut butter taste of Skrewball.
Absolut & Kahlúa, Sabrina Carpenter collaborate for espresso martini kit
The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes.
Terlato Wine Group taps Taraji P. Henson as strategic adviser, creative collaborator
Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.
HARD MTN DEW helps consumers 'Ditch Your Family' for Thanksgiving
The winner will be selected based on submissions scored on authenticity, originality and desperation for a true vacation away from family drama, the company says.
Paulaner USA's president and CEO to step down
Paulaner USA, White Plains, N.Y., announced that Steve Hauser, president and CEO, will be stepping down at the end of the year. Hauser has helped grow the importer from a two-brand, on-premise focused portfolio to a multi-brand, multi-channel business, the company says.
Primo Brands announces successful completion of merger
Primo Brands Corp. announced the successful completion of the merger of Primo Water Corp. and an affiliate of BlueTriton Brands Inc., creating Primo Brands, a leading branded beverage company in North America with a focus on healthy hydration.
Ingredient suppliers announce facility openings
Ingredient manufacturers announce facility expansions and openings.
Lifeway Foods rejects proposal from Danone
Lifeway Foods Inc., Morton Grove, Ill., announced that its Board of Directors has rejected the unsolicited proposal made Sept. 23, by Danone North America PBC to acquire all the shares of Lifeway that it does not already own for $25 a share.
Celsius Holdings acquires Big Beverages Contract Manufacturing
Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.
The Coca-Cola Co. relaunches Barrilitos in California, Texas
The Coca-Cola Co., Atlanta, announced the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938.
From Fireball to Crierball
This football season, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers by collecting human tears at big rivalry games to create a game-changing, limited-edition whisky: Crierball.
STARRY releases Cranberry Blizz
STARRY is releasing its first-ever limited-time flavor with the launch of STARRY Cranberry Blizz.
Brooklyn Brewery unveils new grant program
Aimed at celebrating and supporting creativity, the initiative highlights the brewery’s commitment to fostering creativity, innovation and passions of its community.
Thanksgiving could see more dietary preference accommodations, survey shows
With many people following different diets such as gluten-free or dairy-free, NCSolutions conducted a survey to know how consumers are embracing new lifestyle-friendly dishes this holiday season.
Beverage holiday highlights American-made beers
Celebrate National American Beer Day on Sunday, Oct. 27.
Barefoot Wine, Simone Biles team up for NFL game day experience
Consumers have the chance to win an exclusive, once-in-a-lifetime experience to watch the Green Bay Packers play the Chicago Bears on Nov. 17 with Simone Biles, whose husband plays for the Chicago Bears and formerly played for the Packers.
Keurig Dr Pepper to acquire energy drink business GHOST
Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST).
New report shows craft spirits drinkers want DTC shipping laws changed
The American Craft Spirits Association (ACSA), along with SOVOS ShipCompliant, a beverage alcohol compliance company, released a 2024 consumer data report, highlighting consumers’ desire for buying craft spirits legally through DTC shipping.
Anheuser-Busch announces $8 million investment in St. Louis Brewery
The company says it is dedicated to investing in its facilities to fuel economic growth in St. Louis and beyond.
Red Bull’s seasonal energy drinks available with and without sugar
Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.
Whole Foods Market forecasts Top 10 food, beverage trends for 2025
Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report.
International Delight unveils Creamer Costumes for Halloween
International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.
Dr. Dre, Snoop Dogg announce launch of Still G.I.N. By Dre and Snoop
Dr. Dre and Snoop Dogg announced the launch of Still G.I.N. By Dre and Snoop, an ultra-premium gin now available for purchase nationwide.
The Coca-Cola Co. spotlights innovation, insights at NACS Show
The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.
McBride Sisters Collection, Colgate Optic White collaborate on new set
Colgate Optic White and the McBride Sisters Collection introduced the McBride Sisters Collection x Colgate Optic White Limited-Edition Set, designed to help everyone “Live Life to the Brightest” this red wine season.
Mountain Dew announces new visual identity
Mountain Dew, a brand of PepsiCo Inc., Purchase, N.Y., announced that it is taking on a brand-new visual identity, reclaiming the mountain with a new logo and visual identity. The official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.
Absolut unveils cocktail kit ahead of ‘WICKED’ movie release
As the official spirits partner of Universal Pictures’ “WICKED,” in theaters Nov. 22, Absolut is toasting to the power of friendship and inclusivity by offering “WICKED” consumers mystifying cocktail recipes.
Making Moves event welcomes more than 400 beer, beverage leaders
The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.
7UP releasing ready-to-drink Shirley Temple
7UP is bringing a ready-to-drink version of the beloved classic Shirley Temple beverage to retail shelves nationwide this month, for a limited time only and just in time for the holiday season.