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Black Momma Beverage Industry
Bacardi’s funding will support the Red Cross relief efforts on the ground across Southern California.
ZOA Energy expands 2 flavors to stores nationwide, online
ZOA Energy is expanding fan favorite flavors Mango Splash and Green Apple from limited footprints to national. Both flavors will be available at select retailers nationwide, as well as online.
Molson Coors donates $100,000 to California Wildfire relief efforts
Molson Coors Beverage Co., Chicago, announced it is donating $100,000 to multiple initiatives supporting first responders and service industry workers in Southern California as the area endures devastating wildfires.
Wild Cherry & Cream joins Pepsi, Pepsi Zero Sugar portfolios
Just in time for a “cherry-coded” 2025, Pepsi is giving consumers more of what they want with the launch of Pepsi and Pepsi Zero Sugar Wild Cherry & Cream.
Sparkling Ice, Annie Murphy team up once again in Flavor Lab
Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”
CELSIUS releases first new flavor of 2025
CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.
Getting in the spirit-less spirit
Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.
Admix Europe APS appoints new managing director
Most recently, Öberg was the president of Watson-Marlow Fluid Technology Solutions in the United States from 2017 to 2024.
Investments support ingredient market
EXBERRY color supplier GNT has launched an independent investment firm to accelerate innovation and boost sustainability at every stage of the value chain, it says.
Silk teams up with Phaedra Parks to expose cereal liars
Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City.
AriZona Beverage Co. unveils new offerings
AriZona Beverage Co., Woodbury, N.Y., is kicking off the new year with a variety of bold and refreshing new product launches, bringing innovative flavors and premium beverage experiences to the marketplace, it notes.
Odwalla introduces new line of juices, smoothies
Los Angeles-based Odwalla is making waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. Backed by Grupo Jumex, Mexico City, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.
Dunkin' teams up with ‘Espresso’ singer Sabrina Carpenter
As a nod to Sabrina Carpenter’s song “Espresso,” which dominated the charts last year, Dunkin’ and Carpenter unveiled a new beverage: Sabrina Carpenter’s Brown Sugar Shakin’ Espresso. To celebrate, Dunkin’ also released an ad campaign titled Shake That Ess’.
Red Bull Zero debuts nationwide
Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.
Kylie Minogue Wines expands portfolio with new 0% Sparkling Blanc
Just in time for Dry January, pop icon Kylie Minogue takes center stage once again with the launch of Kylie Minogue 0% Sparkling White Wine Alternative.
These cocktails stole the spotlight in U.S. on-premise
On-premise consumer intelligence provider CGA by NielsenIQ (NIQ) released a list of noteworthy shifts in cocktail consumption in the United States. The data was identified thanks to CGA by NIQ’s Cocktail Sales Tracker, which delivers quarterly insights into consumer preferences across the United States.
Zing Zang gears up for National Bloody Mary Day
Given that National Margarita Day is Jan. 1, Chicago-based Zing Zang is offering a solution for those embracing the Dry January movement: craft a bold, flavorful virgin Bloody Mary by pouring Zing Zang Bloody Mary Mix over ice and adding a favorite garnish.
Athletic Brewing launches Athletic January campaign
Athletic Brewing Co., Milford, Conn., and San Diego, is reimagining the January reset with the launch of its latest campaign: Athletic January.
FDA releases final rule on ‘healthy’
On Dec. 19, the FDA released the final rule on the use of “healthy” on food labels. Certain tea products now can display the “healthy” claim on packaging, provided they contain less than 5 calories in each 12-ounce ounce serving, the New York-based Tea Council of the USA Inc. shares.
Bart Watson named president, CEO of Brewers Association
The Brewers Association, Boulder, Colo., announced the appointment of Bart Watson to president and CEO of the trade association. His start date as president and CEO will be Jan. 6, 2025. Watson will succeed Bob Pease, who will retire from the organization on Jan. 3.
Water is becoming a preferred drink, study says
Popmenu released findings from an anonymous, nationwide survey ahead of the holiday season, which found that many consumers in the United States would opt for water and other non-alcohol beverages when out at restaurants over the holidays.
Grand Marnier, Future encourage consumers to Remix Your Legacy, Make It Grand
To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.
Ocean Spray, Dyla Brands launch on-the-go drink mixes
Ocean Spray Cranberries Inc., Lakeville-Middleborough, Mass., in partnership with Dyla Brands, New York, unveiled a new way to enjoy juice drinks with the introduction of Ocean Spray powdered drink mixes.
Beverage-makers balance taste, quality with weight management
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.
Hain Celestial spotlights team members' volunteer efforts
The Hain Celestial Group Inc., Hoboken, N.J., announced its pride for its global teams thanks to their ongoing commitment to being a positive force for good this past year through dedicated volunteer efforts.
Whiskey House of Kentucky collaborates with Whiskey Capital
Whiskey House of Kentucky, Elizabethtown, Ky., has partnered with Whiskey Capital on the creation of a first-of-its-kind collaboration to provide Whiskey House clients with barrel financing options.
Seth Rogen's cannabis lifestyle brand launches sparkling waters
Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.
Spritz Society, V8 unveil Bloody Mary Spritz
The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.
Q Mixers names Betsy Frost as its new CEO
Q Mixers, Brooklyn, N.Y., announced the appointment of consumer packaged goods (CPG) industry veteran Betsy Frost as its new CEO.
Beverage-makers deliver eggnog beverages for holiday season
Ahead of National Eggnog Day, here are a few eggnog beverages to get in the spirit.